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With nearly 1000 partner businesses, the Vail Valley Partnership is the official resource and advocate for business and tourism in the Vail Valley. Dedicated to ensuring local business success, the Partnership creates regional economic vitality by partnering with local businesses, collaborating with key stakeholders and through its partnership base.

As the region's official business entity, the Partnership keeps its pulse on local, regional and national governmental affairs to assure local businesses have a voice in those legislative issues that impact business and tourism. We work with key political influencers on the local and national level to remain tapped in to current political happenings, anticipating business and tourism trends before they happen.

The Vail Valley Partnership also serves as the regional destination marketing organization. Through our Marketing/Communications Department, we work to promote the destination's brand awareness and equity through media relations, advertising and other communication strategies.

Because business and tourism go hand-in-hand, the Vail Valley Partnership also brings to the community programs that elevate the destination's attention to customer excellence levels. Programs such as the Platinum Service Program (PSP) and the Lodging Quality Assurance (LQA) are examples of how the Vail Valley Partnership reinforces commitment and dedication to the guest experience.